Case Study: DNA Kids takes on the world with Footprint Digital

DNA Kids boosts site sessions by 124% with Footprint Digital

DNA Kids, a UK-based children's party entertainment company, sought to expand from a local to a national level and dominate its competitive market. To achieve this growth, they partnered with Footprint Digital for a comprehensive digital strategy that included SEO, PPC advertising, and website copywriting.

Footprint Digital implemented a targeted approach, optimizing local landing pages for SEO and utilizing PPC campaigns to enhance visibility. Their strategy successfully adapted to pandemic restrictions by pivoting to virtual party offerings. The results were significant, with Footprint Digital delivering a 124% increase in site sessions for local pages, a 10.46% increase in bookings, and a 16.3% increase in turnover year-over-year.

DNA Kids