Case Study: ABL Group achieves 840.5% organic traffic growth with Footprint Digital SEO and content support

ABL Group increases organic traffic by 840.5% with Footprint Digital

The ABL Group, a leading global independent energy and marine consultancy, partnered with Footprint Digital for search engine optimisation (SEO) and content strategy. Their primary challenge involved managing the online presence for a growing company that frequently acquires other businesses, requiring a strategy to consolidate websites and content without overlap while improving organic search visibility.

Footprint Digital implemented a comprehensive SEO strategy that included regular technical audits, website build support, and a content plan prioritizing pages based on traffic and keyword potential. The vendor worked closely with the client's web developer to resolve technical issues, ensuring a seamless integration of acquired companies. As a result, ABL Group saw a 1,639.6% increase in organic new users and an 840.5% increase in organic traffic, demonstrating the significant impact of Footprint Digital's approach.

ABL Group