Case Study: AXA XL launches a world-first autonomous vehicle insurance product with FoolProof

AXA XL launches autonomous vehicle insurance in 3 months with FoolProof

AXA XL, a division of the global insurance firm AXA, faced the challenge of designing a world-first insurance product for autonomous vehicles. They needed to shift their traditional organization to act like a startup and move from a product-led mindset to end-to-end service thinking. To tackle this, they collaborated with vendor FoolProof on a product strategy using design thinking.

FoolProof implemented a solution that began with a strategic workshop to distill key ideas into a market-ready product. This approach engaged global stakeholders and partners, enabling AXA XL to conceive and launch an innovative global insurance offering for autonomous vehicles in just three months. The result was the successful creation of AXA XL's first product in this space and the establishment of a global centre of excellence for autonomy.

AXA XL