Case Study: truTV drives nationwide engagement for #FastFoodiesCheatDay with Fooji

TruTV - Customer Case Study

trutv partnered with Fooji for a second time to drive buzz and conversation around the premiere of the show "Fast Foodies." Their challenge was to engage fans nationwide and incentivize viewership for the new season.

Fooji implemented a social media giveaway campaign that encouraged fans to tweet about their ideal cheat day meal. The vendor managed the fulfillment, delivering 1,400 DoorDash gift codes to participants. The campaign was a major success, as #FastFoodiesCheatDay became a #1 US Twitter trend, trended in 14 individual markets, and generated over 14,000 tweets, significantly exceeding audience engagement expectations.

TruTV