Case Study: Kraft celebrates National Noodle Day with 24,000 fans with Fooji

Kraft - Customer Case Study

The customer, Kraft, wanted to generate awareness and engage fans for National Noodle Day. They partnered with the vendor Fooji to execute a large-scale, one-of-a-kind giveaway to help fans celebrate the holiday.

Fooji implemented a solution that managed all logistics, from assembling kits to creating a custom web page. The campaign was promoted on social media and billboards, driving fans to send branded boxes to friends. The result was massive engagement, with the #SendNoods campaign trending #2 in the US. Fooji successfully delivered all 24,000 prizes, far exceeding the initial goal due to overwhelming fan participation.

Kraft