Case Study: Amazon Studios drives fan engagement for Coming 2 America with Fooji

Amazon Studios - Customer Case Study

Amazon Studios needed to generate significant awareness and social conversation for the release of "Coming 2 America" on Prime Video. To meet this challenge, they partnered with Fooji to launch a targeted promotional campaign.

Fooji implemented a social media-driven giveaway where fans tweeted a hashtag for a chance to win themed chocolates. Their solution included sending VIP packages to kickstart buzz and utilizing an auto-reply system to manage entry and fulfillment. The campaign successfully drove over 8,000 organic engagements and all 6,250 prizes in the US were claimed within just two days.

Amazon Studios