Case Study: ABC drives fan engagement for The Bachelor Season 29 with Fooji

ABC drives 3,700 social actions with Fooji for The Bachelor Season 29 premiere

ABC, a major television network, wanted to create an engaging fan activation for the premiere of The Bachelor Season 29 that would extend the show's romance and excitement beyond the screen. Their challenge was to spark audience participation and make viewers feel personally connected to the story. To achieve this, they partnered with the experiential gifting vendor Fooji.

Fooji executed a nationwide contest inviting fans to share their love stories. They selected 30 winners to receive themed gifts and orchestrated six in-person experiential stunts in New York City where the show's star surprised winners. The Fooji solution generated significant engagement with over 3,400 site visits and 3,700 social actions, successfully making the season premiere a personal event for fans and drawing national PR coverage.

ABC