Case Study: Blue Moon Barbeque Achieves 33% Business Growth with Fooda

How a Barbeque Restaurant Increased Business by 33%

Blue Moon Barbeque, a Tennessee barbecue restaurant led by Todd Beaird, wanted to grow beyond its existing location without taking on the high cost and risk of opening a second restaurant. Looking for a way to boost revenue and reach new customers, Beaird turned to Fooda’s popup lunch program, which let the restaurant serve office workers in high-volume business buildings without the investment of a new brick-and-mortar site.

By partnering with Fooda, Blue Moon Barbeque expanded from about 3 events per month to 35 per month, while building brand recognition with thousands of new customers in Nashville and driving additional traffic back to its restaurant location. Fooda helped make up 25% of Blue Moon Barbeque’s business in 2017, and the restaurant also won Fooda’s “Best of Fooda” award in both 2016 and 2017, highlighting the measurable impact of the partnership.

Blue Moon Barbeque