Case Study: VICI boosts snack shelf appeal with IN Food Marketing & Design's branding and package redesign

VICI boosts snack shelf appeal with IN Food Marketing & Design

The customer, VICI, a snack manufacturer, faced the challenge that their ViCi Protein Balls packaging was not effectively communicating the product's key benefits. The package needed to stand out on shelves, quickly convey the snack's clean-label and high-protein attributes, and dispel the misconception that it was a meat-based product. They engaged IN Food Marketing & Design for a comprehensive package redesign.

IN Food Marketing & Design began by refreshing the logo and then developed a new package design based on research into the target audience. The solution included mood boards, photography, and consumer concept testing to validate the approach. The final packaging successfully conveyed an energetic brand personality, clearly showcased the product and flavors, and was positioned for retail success. IN Food Marketing & Design also provided production coordination to complete the project.

VICI