Case Study: Ruiz Foodservice builds a bold brand foundation with IN Food Marketing & Design

Ruiz Foodservice elevates brand identity with IN Food Marketing & Design

Ruiz Foodservice, a foodservice manufacturer, needed to build a new brand identity and voice from the ground up to better communicate its value as a trusted partner. They engaged IN Food Marketing & Design to address this challenge using the agency's Brand INvent process.

IN Food Marketing & Design established a new brand foundation for Ruiz Foodservice, which included a new tagline, "Moving bold flavor forward," and an enhanced logo with vibrant visuals. The solution successfully created a cohesive and grounded new branding that distinguishes the company and communicates its energy. The client's vice president reported that the customers have definitely taken note of the refreshed identity.

Ruiz Foodservice