Case Study: Ruiz Foodservice helps c-stores thrive in a new foodservice era with IN Food Marketing & Design

Ruiz Foodservice drives campaign engagement with IN Food Marketing & Design; landing page becomes 2nd most visited site page

Ruiz Foodservice, a manufacturer for the convenience store channel, faced the challenge of helping C-store operators compete against QSRs and coffee chains that were raising the bar on foodservice quality and offerings. They partnered with vendor IN Food Marketing & Design to develop a strategic campaign that would provide these operators with the necessary tools and guidance.

IN Food Marketing & Design executed a multi-faceted solution that included insights mining, the creation of an interactive campaign hub with dynamic content like a 3D condiment station, and targeted digital media outreach. The campaign was highly successful, resulting in the landing page becoming the second most visited page on the client's website and generating a significant number of qualified leads, demonstrating the powerful impact of the strategy.

Ruiz Foodservice