Case Study: Ruiz Foodservice drives cravings and C-store sales with IN Food Marketing & Design

Ruiz Foodservice boosts Tornados cravings with IN Food Marketing in a 3-month campaign

The customer, Ruiz Foodservice, faced the challenge of driving consumer awareness and sales for their Tornados brand, something they had not done with a consumer-facing campaign before. The vendor, IN Food Marketing & Design, leveraged insights mining and creative concepting to develop a campaign that would resonate with their target audience.

IN Food Marketing & Design executed a multi-faceted campaign centered around the #MyKindaFood concept, which included social media management, influencer outreach, and targeted Waze ads directing consumers to retail locations. The solution successfully created a 0.0% social engagement rate and generated millions of impressions, effectively driving consumer cravings and convenience store sales for Ruiz Foodservice.

Ruiz Foodservice