Case Study: Costanzo’s Bakery achieves clearer better-for-you packaging with IN Food Marketing & Design

Costanzo’s Bakery launches a better-for-you dinner roll with IN Food Marketing & Design

Costanzo’s Bakery developed a low-glycemic dinner roll but faced a challenge with its initial packaging, which used confusing language that failed to resonate with consumers. They engaged IN Food Marketing & Design for brand positioning and package design services to better communicate the product's modern health benefits.

IN Food Marketing & Design developed a clear brand strategy and new packaging that created a distinct sub-brand. The solution effectively highlighted the product's taste and nutritional advantages while honoring the bakery's heritage. The redesigned packaging successfully connected with the target audience, leading to increased consumer appeal for Costanzo’s Bakery.

Costanzo’s Bakery