Case Study: BSF achieves a stronger brand and 3x website users with IN Food Marketing & Design

BSF triples active website users in first month with IN Food Marketing & Design

BSF, formerly Beaver Street Fisheries, is a national seafood leader whose original name no longer reflected its scale and growth aspirations. The company engaged vendor IN Food Marketing & Design for a comprehensive brand foundation and strategy project to overcome this challenge and better communicate its market position.

IN Food Marketing & Design developed a new brand name, positioning, and visual strategy, culminating in a new website. The results were significant, with the vendor reporting that active website users tripled in the first month after launch and the average session duration was an impressive two minutes and thirty-six seconds.

BSF (formerly Beaver Street Fisheries)