Case Study: Lavazza achieves stronger D2C growth with foobar Agency

Lavazza builds a stronger D2C engine in 4 months with foobar.agency

Lavazza Germany, a subsidiary of the global coffee brand, sought to expand its direct-to-consumer (D2C) business and build stronger brand loyalty through its own eCommerce channel. The challenge involved creating a clear strategy and establishing unambiguous internal responsibilities across areas like logistics and customer service to drive growth. They partnered with foobar Agency for strategic consulting and digital commerce expertise.

foobar Agency holistically analyzed Lavazza's eCommerce journey and facilitated workshops to create a prioritized roadmap and a RACI model defining responsibilities for nine core topics. The solution included establishing a dedicated internal D2C role with P&L responsibility. As a result, Lavazza's team gained the clarity and structure to operate independently, with measurable progress in the D2C business visible within the first four months of working with foobar Agency.

Lavazza