Case Study: AIDA Cruises and Costa Crociere improve the digital guest journey with foobar Agency

AIDA Cruises / Costa Crociere S.p.A. optimizes digital guest journeys across USD 21.6 billion cruise group with foobar.agency

AIDA Cruises, a brand of Costa Crociere S.p.A, faced the challenge of making its cruise experience future-proof through digital transformation. Their goal was to digitalize the entire guest journey. To address this, they partnered with foobar Agency to implement modern discovery functionalities using an agile, composable architecture.

Working closely with the Costa Digital Unit, foobar Agency optimized websites for key European markets and developed innovative on-board features such as indoor navigation for ships. As a result, the digital platforms were significantly optimized, providing guests with a faster, more efficient, and more intuitive online experience for booking and trip planning. This project underscored the customer's role as a digital pioneer.

AIDA Cruises / Costa Crociere S.p.A