Case Study: West & North Yorkshire Chamber of Commerce achieves 360° member insights and improved engagement with Fonteva

West & North Yorkshire Chamber of Commerce - Customer Case Study

West & North Yorkshire Chamber of Commerce (WNYCC) supports local businesses across the region but was held back by a legacy CRM, iMIS, that couldn’t integrate website data or forms, process direct debits, personalise communications, or give a clear 360° view of members — limiting engagement, innovation and digital transformation goals.

Fonteva implemented a Salesforce-based membership platform tailored to WNYCC’s needs, delivering integrated data, live direct-debit processing, member self-service and GDPR-compliant workflows. The result is improved member engagement and access to services, clearer insights across the member journey, cost savings, higher productivity and a platform that can continue to evolve with the chamber.

West & North Yorkshire Chamber of Commerce

Ruth Shann

Head of Operations