Case Study: Society of Women Engineers achieves faster member onboarding, improved UX, and reduced developer reliance with Fonteva

The Society of Women Engineers (SWE) improves the user experience while reducing a heavy reliance on developers in move from legacy AMS to Fonteva

The Society of Women Engineers (SWE), a 40,000‑member organization supporting women in engineering, needed a more flexible, transparent membership system and wanted to reduce reliance on developers. Their legacy AMS produced cumbersome processes, a 20‑minute join flow, limited bi‑directional marketing preferences, and difficult staff onboarding, so SWE set out to improve user experience and data access.

SWE chose Fonteva on the Salesforce platform, conducted a data‑governance review, rebuilt requirements around core reports, and simplified design and forms so nondevelopers could manage them. The result: a more user‑friendly system giving staff direct access to member data, a five‑minute join process, Pardot integration for two‑way communication preferences and targeted outreach, and faster staff onboarding—allowing SWE to leverage Fonteva for both membership and events.

Society of Women Engineers

Honna George

Deputy Executive Director