Case Study: Smart Electric Power Alliance achieves 30% event revenue growth and 40% registration increase with Fonteva Events

SEPA Increases Attendance and Revenue with Fonteva Events

The Smart Electric Power Alliance (SEPA) is a nonprofit that educates 1,100 members, including major utilities, and runs tradeshows—some with up to 25,000 attendees—supported by a staff of fewer than 50. SEPA struggled with low user adoption of systems, Excel-based analytics, no dashboards, and labor-intensive data manipulation, which limited its ability to anticipate attendee needs and plan for growth.

Implementing Fonteva Events (native to Salesforce) provided a flexible, scalable, real-time solution with user-friendly reports and dashboards that give a 360° view of events, customers, and business health. The enterprise-ready platform enabled SEPA to define and measure growth goals and drove tangible results: a 30% increase in event revenue and a 40% increase in event registration.

Smart Electric Power Alliance

Frank Grace

Senior Manager, Information Management