Case Study: International Carwash Association achieves higher renewal rates and automated membership management with Fonteva

International Carwash Association Serves Members by Elevating the Industry

The International Carwash Association (ICA) is the trade association for the professional car wash industry, representing more than 15,000 car washes worldwide but operating with a small staff of roughly five full-time employees. ICA struggled with a 25% membership churn rate, manual processes, legacy reporting tools and unreliable data that consumed staff time and limited their ability to grow internationally.

ICA implemented Fonteva Membership, a 100% native Salesforce cloud solution, to automate invoicing, renewals and online payments, and to provide drag-and-drop reporting and global mobile capabilities. The platform freed staff to focus on member services and strategy, improved renewal rates, made reporting accessible to nontechnical employees, delivered reliable data and enabled ICA to expand events beyond the U.S.

International Carwash Association

Matt DeWolf

Director of Marketing