Case Study: Human Resources Policy Association achieves improved member engagement and streamlined data management with Fonteva

Human Resources Policy Association - Customer Case Study

The Human Resources Policy Association (HRPA) is the leading public policy organization for chief human resource officers, representing over 400 corporations and 7,000 individual members. HRPA struggled with a legacy association management system that made data access slow and costly, forced staff to handle routine member updates by phone, and limited their ability to promote events or scale engagement effectively.

HRPA implemented Fonteva on the Salesforce platform to provide a modern self-service member portal, tailored content, and built-in event promotion. The new system eliminated much manual work, kept member data up to date, delivered accessible reporting to prioritize outreach, and measurably increased member engagement and retention.

Human Resources Policy Association

Henry Eickelberg

Chief Operating Officer