Case Study: Healthcare Financial Management Association achieves 20% membership growth and a simplified, data-driven member experience with Fonteva

Healthcare Financial Management Association - Customer Case Study

The Healthcare Financial Management Association (HFMA) helps healthcare organizations navigate financial management but faced declining membership and feedback that its member experience wasn’t meeting expectations. Seeking to simplify the member journey and streamline internal processes, HFMA launched an organization-wide transformation to reassess its business model, pricing, and technology stack.

HFMA partnered with Fonteva’s Salesforce-based association platform to unify member data, workflows, and e-commerce, enabling advanced data analysis and a simpler, more agile experience. The results: new member acquisition is up 20% year-over-year, churn is down 5%, insights surfaced in three months instead of a year, and members are more engaged with HFMA’s education and certification offerings.

Healthcare Financial Management Association

Garth Jordan

Chief Strategy Officer