Case Study: California Hotel and Lodging Association improves data capture and reporting with Fonteva

California Hotel and Lodging Association cuts email bounces from 800 to 30 with Fonteva

The California Hotel and Lodging Association (CHLA) was struggling with an inflexible legacy association management system that prevented reliable data capture and custom reporting, hindering its ability to serve members. Seeking a complete overhaul, CHLA turned to Fonteva for a Salesforce-based platform solution to better track and understand its membership.

Fonteva configured a flexible software platform for CHLA that enabled robust data capture and in-depth reporting. This solution resulted in more hygienic data, drastically reducing email bounces from approximately 800 to just 30 per send, and provided the association with the tools to better track and grow member relationships.

California Hotel and Lodging Association