Case Study: California Hotel and Lodging Association achieves robust data capture and in-depth reporting with Fonteva

California Hotel and Lodging Association - Customer Case Study

The California Hotel and Lodging Association (CHLA), a statewide trade group representing California’s lodging industry since 1893, was held back by an archaic, inflexible association management system that prevented custom reporting, reliable member data capture, and produced poor data hygiene and high email bounce rates.

Fonteva configured a Salesforce-based platform tailored to CHLA’s reporting, data-capture, and communication needs—adding customizable fields, automation, and data-cleanup tools. The new system delivered richer, more reliable member data and robust reporting (better tracking of donations and member moves), saved staff time, and cut email bounces from about 800 to roughly 30.

California Hotel and Lodging Association

Susan Ragatz

Education Director