Case Study: Association of American Universities achieves automated renewals and unified member insights with Fonteva

Association of American Universities - Customer Case Study

The Association of American Universities (AAU) needed a better way to manage membership, events, marketing data, and renewals after struggling with a slow, siloed AMS that made updates difficult and reporting manual. AAU turned to Fonteva and its Salesforce-based association platform to replace the patchwork process and improve the member experience.

Fonteva worked closely with AAU to consolidate all membership, events, and marketing data into one system in Salesforce, automate renewals, and improve reporting and communications. As a result, AAU’s renewals process became fully automated, user adoption rose 60% in six months, and staff could access data and insights faster to better demonstrate value to members.

Association of American Universities

Andrew Parrish

Data Systems Analyst