Case Study: American Psychiatric Association achieves streamlined workflows and a centralized CRM with the Fonteva Platform

American Psychiatric Association - Customer Case Study

The American Psychiatric Association (APA), which supports psychiatrists nationwide with education and resources, faced a critical technology challenge: an outdated, labor‑intensive legacy association system that was slow to change and no longer met evolving PCI‑DSS requirements. APA needed a more secure, flexible cloud solution that would simplify operations and reduce the time spent on routine updates and user issues.

Fonteva implemented a Salesforce‑based association platform tailored to APA’s data, compliance and workflow needs, enabling updates in days instead of months and consolidating all important data into a single CRM. The change cut customer service complaints dramatically, delivered zero downtime, freed the IT team to focus on strategic initiatives, and gave APA easy access to AppExchange tools for continued growth and security.

American Psychiatric Association

Abesha Assefa

Delivery Manager