Case Study: American Academy of Family Physicians achieves streamlined operations and accelerated digital transformation with Fonteva

American Academy of Family Physicians - Customer Case Study

The American Academy of Family Physicians (AAFP), founded in 1947 to advance family medicine and support over 130,000 members, faced growing operational strain from a patchwork of point solutions. Seeking a multi-year digital transformation, AAFP identified six priority areas—experience personalization, communication and collaboration, education management, application consolidation, data analysis, and cloud infrastructure—to simplify operations and better serve members.

Working with Fonteva on the Salesforce platform, AAFP consolidated critical applications into a single, configurable association management system that improved agility, personalization, and data capabilities. The result was reduced complexity, faster time to market for new products and services, a more unified internal communications environment, and confidence in a scalable, mission-aligned technology roadmap.

American Academy of Family Physicians

Michael Smith

Chief Information Officer