Case Study: Airmic achieves automated member self‑service, increased adoption and personalised member experiences with Fonteva

Airmic - Customer Case Study

Airmic is the UK association for professionals responsible for risk management and insurance, serving about 1,400 individual and 400 corporate members since 1963. After a period of growth the organisation outgrew a legacy CRM that relied on siloed databases and a manual, staff‑intensive renewal process handled one‑to‑one by a single Membership Coordinator, making scaling, personalised communications and efficient member engagement unfeasible.

Airmic implemented Salesforce with Fonteva Membership as a native app to centralise data, automate renewals and launch a member self‑service portal. The change reduced manual work, increased user adoption and enabled personalised experiences via Fonteva’s reports and dashboards, freeing staff to focus on growth and member value while providing a scalable platform for future expansion.

Airmic

Matt Goldsmith

Digital Manager