Case Study: COSMOTE boosts WiFi adoption and brand perception with Fontech’s WiFi solutions

COSMOTE customers enjoy free and unlimited WiFi Internet access across Greece

COSMOTE, the largest telecommunications provider in Greece, wanted to change public perception, improve its convergent fixed/mobile offering, and handle rapidly growing data demand without making huge investments in 3G/4G capacity. To do this, COSMOTE worked with Fontech and its WiFi solutions, including Fontech’s WiFi Service Management Platform (WSMP), to extend connectivity beyond the home.

Fontech implemented a customer WiFi service that let COSMOTE subscribers use a free connectivity app to seamlessly connect to WiFi on the go in exchange for sharing a small portion of their broadband capacity. The campaign drove strong results, including a 266% increase in demand for My WiFi service, 160% higher usage, 1,646% more app downloads, 22% of the customer base signing up, and a +19 NPS lift; 80% of users said COSMOTE felt modern and innovative, and two out of three said WiFi was a reason to stay.

COSMOTE