Case Study: Wellhub achieves 33% fewer tax ID validation tickets with Fonoa

Wellhub cuts tax ID validation tickets by 33% with Fonoa

Wellhub, a global corporate wellness platform, faced a challenge when launching a self-service checkout system, as their manual process for validating business tax IDs could not scale. They needed an automated, real-time solution to prevent incorrect IDs from causing billing issues and support tickets. To solve this, they turned to the vendor Fonoa and its Validate solution for tax ID validation.

Fonoa provided an API-first solution that integrated into Wellhub's website and Salesforce workflows, offering fast, global validation. By implementing Fonoa, Wellhub achieved a 33% reduction in tax ID validation support tickets and caught 15% of submitted IDs as invalid before billing. This automated capability also became a prerequisite for Wellhub's successful expansion into new markets like Portugal and Canada.

Wellhub