Case Study: Sydney Beauty Supply boosts conversion rates and protects customer privacy with Fomo

Why They Switched To Fomo For Privacy and More

Sydney Beauty Supply, a beauty shop based in Australia, faced challenges with a low click-to-checkout ratio on their Shopify store. They also had customer privacy concerns with their previous social proof app, which displayed purchasers' full names without consent. They turned to the vendor, Fomo, for a solution.

By implementing Fomo, Sydney Beauty Supply was able to display real-time purchase notifications while protecting customer privacy through the anonymization of last names. This solution from Fomo successfully built trust and addressed their conversion issues, resulting in a 75% increase in their click-through conversion rate and a 50% increase in average cart purchase value.