Case Study: TidyMe boosts conversions with Fomo social proof

Why Social Proof Is So Critical For A Home Cleaning Company

TidyMe, an Australian home cleaning service, faced the challenge of potential customers abandoning their website without requesting a quote or failing to convert after requesting one. The high-trust nature of their service required a significant boost in social proof to increase conversions. They turned to the vendor Fomo to help address this issue.

Fomo implemented its social proof notifications to display a live feed of real-time customer actions, such as booking cleans and leaving reviews, directly on the TidyMe website. This solution provided tangible evidence of the service's value and reliability to new visitors. TidyMe tracked the success of these notifications using UTMs and reported that Fomo played a key role in helping them drive conversions and build the necessary trust with potential customers.

TidyMe