Case Study: Thread and Ink boosts conversions with Fomo

Thread and Ink - Customer Case Study

Thread and Ink, an Australian online workwear supplier, was looking for a way to increase its online conversion rate, which was at an acceptable but improvable 3.6%. The company's owner, Luke Ahearn, sought to leverage social proof to achieve this goal and decided to implement Fomo, a service that shows real-time visitor actions on a website to boost conversions.

Fomo was implemented to display social proof notifications on the Thread and Ink website. The solution led to a clear and measurable improvement, resulting in a 1% increase in the company's conversion rate. Based on this success and the positive results tracked through Shopify, the owner was considering upgrading his Fomo service to test its additional features.

Thread and Ink

Luke Ahearn

Owner and Founder