Case Study: Sundots achieves its first conversion with Fomo

Sundots - Customer Case Study

Sundots, a company providing science-backed sun protection products, faced the challenge of building consumer trust for their innovative oral sun protection gummies. As a new product in a market dominated by topical solutions, they needed to leverage social proof to drive conversions. They implemented Fomo, a service that displays real-time notifications of customer purchases, to provide this validation to potential customers on their Shopify store.

By implementing Fomo's notifications, Sundots was able to showcase real-time purchases, demonstrating to site visitors that others were buying their products. The vendor's solution delivered a clear result, with Sundots attributing their very first conversion directly to the use of Fomo. The company found Fomo to be a zero-risk, easy-to-use tool that effectively provided the social proof needed to overcome initial customer hesitancy.

Sundots