Case Study: Smarcomms boosts conversions with Fomo

Smarcomms On Switching From Proof To Fomo

The customer, Smarcomms, a social media marketing agency, was experiencing a challenge with abandoned checkouts on their website. They were previously using a competitor's social proof tool, Proof, but were seeking a better solution to boost conversions by displaying real-time customer activity.

The vendor, Fomo, provided a social proof notification tool that was easier to set up and more affordable. After switching from Proof to Fomo, Smarcomms saw a 7% increase in their conversion rate, demonstrating the measurable impact of the new solution.

Smarcomms