Case Study: Key To Learning At Home boosts trial signups and memberships with Fomo

Showcasing Subscriptions and Free Trial Signups With Fomo

Key To Learning At Home, a UK-based provider of a home education subscription program, needed to build trust with potential customers to encourage them to sign up for a free trial of their curriculum. Their primary challenge was that parents were often hesitant to provide their information for a trial, even though conversion rates from those who did try the product were high. They implemented Fomo, a social proof notification tool, on their WordPress site to address this.

By using Fomo to display real-time signup notifications, the company gave visitors the confidence to trust the brand and proceed with a trial. While they did not track specific conversion metrics for the tool, they reported a significant overall increase in trials and purchases, attributing part of this growth to Fomo's role in building credibility. The vendor's personalized support was also noted as a key reason for their successful implementation.

Key To Learning At Home

Katie Burns

Key To Learning At Home