Case Study: Ryan Porter boosts conversions with Fomo

Ryan Porter - Customer Case Study

The customer, Ryan Porter, a personalized jewelry and accessories company founded by Krysten Kauder, was facing a high rate of website visitors who were not completing their purchases. Their primary challenge was that potential customers, drawn to the custom nature of the products, would often leave the site to consider their options without converting into sales. To address this, the company sought to implement a solution from the vendor, Fomo, to help boost conversions.

Ryan Porter implemented Fomo to display real-time notifications of customer purchases as social proof on their website. This solution aimed to build trust with visitors and encourage them to finalize their decisions by seeing that others were actively buying. The results were positive, with the company reporting 4,831 impressions for the month from the Fomo tool. They found it to be an effective method for sealing the deal with potential customers who were hesitant at checkout.