Case Study: Rattlesnake Cable Company boosts social proof with Fomo

Rattlesnake Cable Company - Customer Case Study

Rattlesnake Cable Company, a maker of handmade instrument cables, was experiencing a problem with abandoned shopping carts on its e-commerce site. The company sought a way to provide social proof to reassure potential customers and encourage them to complete their purchases.

The company implemented Fomo, a social proof notification tool, to showcase real-time customer purchases. The owner felt that after adding Fomo, it helped bump conversions, citing increased customer comfort and a smoother checkout process. While the ROI was considered hard to track directly, the solution provided valuable social proof that customers noticed. Fomo was chosen for its ease of integration and use of its API.

Rattlesnake Cable Company

Hank

Rattlesnake Cable Company