Case Study: Populum boosts conversions by 16% with Fomo

Populum - Customer Case Study

Populum, a direct-to-consumer hemp oil brand, faced challenges with a high online cart abandonment rate during their checkout process and a high bounce rate on their landing page. To address this, they implemented Fomo, a social proof notification tool found on the Shopify App Store, to help build trust and boost conversions.

By using Fomo's customizable notifications to show real-time visitor actions, Populum conducted an A/B test which resulted in a 16% increase in conversions. The brand was satisfied with Fomo's seamless Shopify integration and responsive customer support, and they plan to continue using the service long-term.

Populum