Case Study: Pippa & Pearl boosts trust and conversions with Fomo

Pippa & Pearl - Customer Case Study

Pippa & Pearl, an online fashion store based in Houston, faced the challenge of gaining trust with new customers and overcoming shopping cart abandonment. As a relatively new e-commerce business, they struggled to convince shoppers they were a legitimate, US-based company. They had tried using triggered emails to recover abandoned carts with limited success.

They implemented Fomo, a social proof tool that displays real-time notifications of customer purchases on their website. By showing that other people were buying from them, Fomo provided the credibility Pippa & Pearl needed. The store became lifelong fans of the solution, reporting that it effectively helped build trust and show potential customers that others were purchasing from them from all over.

Pippa & Pearl