Case Study: Pawstruck achieves an extra $12,000 in sales with Fomo

Pawstruck's Extra $12,000 In Sales From Fomo

Pawstruck, a seller of natural dog treats, struggled with high abandoned cart rates on their Shopify store. Despite trying various methods like popups and email follow-ups, they were unable to effectively reduce cart abandonment and recover lost sales.

The company implemented Fomo, a social proof notification tool, to display recent purchases, product reviews, and Instagram posts. Using Fomo, Pawstruck directly attributed an extra $12,000 in sales to the notifications, achieving a significant return on investment and solving their cart abandonment challenge.

Pawstruck

Kyle

Founder and CEO