Case Study: Petzyo boosts conversions with Fomo

Nearly $3k In Extra Sales Thanks To Fomo

Petzyo, a leading Australian pet food company, faced challenges with online sales conversions, specifically dealing with a high rate of abandoned carts and an overly complicated sales funnel. To address these issues, they sought a solution that could leverage social proof to engage potential customers and streamline their purchase process.

The company implemented Fomo, a social proof tool, to display real-time notifications of visitor actions on their site. This solution recreated the in-store experience of seeing others make purchases, which built trust and urgency for new visitors. As a result, Petzyo saw a direct increase in sales attributed to the Fomo widget, with an extra $2,884 in revenue, and gained greater confidence in their conversion rate optimization efforts.

Petzyo

David Latimer

Petzyo