Case Study: Modus Apparel boosts conversions with Fomo

Modus Apparel - Customer Case Study

Modus Apparel, an activewear company, struggled with a high rate of abandoned shopping carts and low engagement on social media. They attempted to address these challenges with MailChimp email campaigns and a Messenger bot, but sought a more effective solution to build trust and boost conversions. They turned to the vendor, Fomo, for its social proof notification service.

By implementing Fomo, Modus Apparel was able to display non-invasive, real-time notifications of recent customer purchases on their website. While they did not actively track conversions, they received confirmation emails showing the app was working, noting one instance of ten clicks from a single notification. The easy-to-integrate solution from Fomo provided the social proof the store wanted, and they were satisfied enough to keep the app synced with their Shopify store.

Modus Apparel