Case Study: Mean Coffee Mugs boosts conversions and doubles average cart purchase with Fomo

Mean Coffee Mugs - Customer Case Study

Mean Coffee Mugs, a seller of humorous coffee mugs, was facing a high abandoned cart rate on their BigCommerce store. People were adding items to their carts but not completing their purchases. Seeking to boost conversions, they turned to the vendor Fomo for a solution.

By implementing Fomo's social proof notifications, the solution showcased real-time customer actions and provided targeted product suggestions. This strategy was easy to use and affordable. As a result, Mean Coffee Mugs saw a nearly 20% increase in their conversion rate and successfully doubled their average cart purchase.