Case Study: MaskClub boosts conversions with Fomo

MaskClub - Customer Case Study

MaskClub, a socially-conscious face mask retailer based in Detroit, started as a response to pandemic-related revenue losses. The company faced significant challenges with online store conversions, including abandoned carts and a low click-to-checkout rate, which undermined customer trust in a crowded and competitive market. They turned to the vendor, Fomo, and implemented its social proof notification service to address these issues.

By using Fomo to display real-time purchase notifications on their site, MaskClub was able to provide authentic social proof that built credibility and assured visitors they were a legitimate company. The solution from Fomo was easy to implement and use directly from the Shopify marketplace. This strategy delivered impressive results, including 12.3 million impressions, 20,000 clicks, and 35,000 engagements on the notifications. Most importantly, MaskClub saw its conversion rate increase by 0.5%.

MaskClub