Case Study: Not Just Toyz lowers bounce rates and increases sales with Fomo

Lowering Bounce Rates and Increasing Sales After Installing Fomo

Not Just Toyz, a seller of collectible toys, faced challenges with brand awareness and customer trust for new visitors, as well as difficulty communicating their variable shipping costs. To address these conversion-related problems, they turned to the vendor Fomo and its social proof notification service.

By implementing Fomo to display real-time customer purchase notifications, Not Just Toyz significantly improved key site engagement metrics. The results from using Fomo included a 40% lower bounce rate, a 300% higher conversion rate, and a 158% increase in pages viewed per session compared to their site averages.

Not Just Toyz