Case Study: The Otaku Box achieves a 38% conversion lift with Fomo

Liz's 38% Boost In Conversions From Using Fomo

The customer, Otaku Box, an anime subscription box service, struggled with a lack of social proof and reviews. As a pre-order business with a long lead time before shipping its first product, founder Liz found it difficult to build the necessary trust with potential customers to drive conversions. She sought a solution to overcome this challenge.

The vendor, Fomo, provided a social proof notification tool to display real-time customer actions on the website. By implementing Fomo, Otaku Box was able to generate immediate trust and social validation. The solution delivered a significant measurable impact, with Liz reporting a 38% lift in conversions, which was tracked using Google Analytics and Visual Website Optimizer.

Otaku Box

Liz

Founder