Case Study: Iron Lion Soap increases purchases with Fomo

Increasing Natural Soap Purchases 150%

Iron Lion Soap, a maker of handcrafted natural soap, faced the challenge of convincing potential customers that their products worked as effectively as claimed. Before using Fomo, they relied on personal outreach like handwritten notes and emails to build trust and provide social proof.

By implementing Fomo's social proof notifications, which display real-time customer purchases on their website, Iron Lion Soap was able to dramatically increase conversions. The vendor's solution led to a 150% increase in purchases during exclusive product releases, directly attributable to creating a fear of missing out among site visitors.

Iron Lion Soap

Avi R

Iron Lion Soap