Case Study: ILLARIY boosts trust and conversions with Fomo

ILLARIY - Customer Case Study

The customer, ILLARIY, an online jewelry shop based in Sydney, faced challenges with abandoned carts and a low click-to-checkout rate on their website. As a business that transitioned from a physical storefront, they needed to build trust and social proof to convince online shoppers to purchase their high-value items. To address this, they decided to install the Fomo service.

The vendor, Fomo, provided a social proof notification tool that displays real-time customer actions on the ILLARIY website, showing visitors what others were buying. While the results were still in the early stages after one month of use, ILLARIY reported that the solution provided the necessary social proof they were looking for and helped to address their initial challenges, making customers feel safer about purchasing online.

ILLARIY

Janis

ILLARIY