Case Study: United Bracelets boosts mobile sales by 223% with Fomo

How United Bracelets Increased Mobile Sales 223%

United Bracelets, an Australian retailer of handmade and personalized bracelets, was generating high-quality website traffic but struggled with a poor mobile conversion rate. They needed to establish trust and credibility with new visitors to compete effectively in a crowded marketplace. To address this, they implemented Fomo, a service that provides social proof notifications.

Fomo's solution displayed real-time notifications of visitor actions, such as purchases and add-to-cart events, to create a sense of trust and a fear of missing out. After implementing Fomo, specifically by activating it for mobile devices and using add-to-cart notifications, United Bracelets saw a dramatic 223% increase in their mobile sales over a two-week period.

United Bracelets